Increasingly longer recruiting periods, fewer applications for open positions and a Generation Z that demands a 4-day week and home office are the new normal today. Demographic change will further intensify this fight for talent. Companies that have real appeal as employers and a strong employer brand will be ahead.

Employer branding has become more than ever a vital necessity for every company. It is no longer enough to attract employees. The new goal is to retain the new employees in the long term with a strong corporate culture and a strong employer brand. A strong employer brand is a strategic competitive advantage and creates a feeling of belonging and connection among employees. It also demonstrably reduces the fluctuation rate and recruitment costs.

Topic overview

  • The strategic importance and classification of employer branding
  • Which MEGA topics influence employer branding? chances and risks
  • The 6 essential areas of action that you absolutely have to have on your radar in order to build a sustainable and successful employer brand
  • The importance of target groups, attractiveness factors,
  • Employer positioning
  • Employer branding design strategies and corporate design
  • Online marketing, career site and social media in recruiting
  • Personnel marketing and annual marketing plan
  • Communication tools and channels for employer branding and personnel marketing
  • Lots of best practice examples

target group

Managing Directors, HR Managers, Marketing Managers.

Prior knowledge

Not required.

Funding opportunity

ESF funding is possible. Further information can be viewed here .

Early bird discount

If you register up to 3 weeks before the start of the seminar, you will receive an early bird discount of 10 percent.



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