target group
Anyone who is interested in innovation and wants to understand the logic behind innovation or business model innovation. Regardless of whether the person works in a company (e.g. as a product manager or sales representative) or would like to found a company/start-up themselves.
content
Product and service innovations are no longer sufficient for a company's long-term market positioning. Instead, companies have to innovate their business model and/or develop additional, complementary business models.
The seminar shows how to consistently develop business models using the business model CANVAS. In addition, the St. Gallen Business Model Navigator will be presented, which categorizes business models into 55 basic patterns and provides new impetus for business model innovation.
topic overview
- Basics of business model innovation
- 55 Basic pattern of business model innovation according to the St. Gallen Business Model Navigator
- Business model CANVAS
previous knowledge
Not required (introductory seminar).
KONTAKT:
Online
