Exchanged online on current topics in the region and on the target group of direct marketers: The Rotary Club Triberg-Furtwangen in conversation with regional business promoter Henriette Stanley.
Region, Villingen-Schwenningen. Henriette Stanley, managing director of the Wifög, reported to 12 members of the Rotary Club (RC) Triberg-Furtwangen which topics and projects the Schwarzwald-Baar-Heuberg Economic Development Corporation in Villingen-Schwenningen will deal with in 2021. From land marketing to a shortage of doctors in rural areas to strengthening the region as a brand - these fields of action will be the focus in 2021.
Online, but not without a word!
Wifög managing director Henriette Stanley and a team of 12 from RC Triberg-Furtwangen now got to know each other for the first time. "Online, yet personally and in any case informative for both sides," reported Stanley. After the welcome by Uwe Vollmer, the President of the RC, all participants started a discussion and question-and-answer session.
Lack of doctors in rural areas - medicine is becoming female
There are fewer and fewer doctors in rural areas. Comprehensive medical care is essential for a good quality of life here. But it is difficult to prevent the gaps in care and to ensure medical care close to home. Many young medical professionals are drawn to the metropolises. Nobody wants to be a lone fighter in the country like Dr. Gerhard Adam, former medical director and chief physician of the Asklepios Clinic Triberg, communicated in the group: “In large cities, it is far more worthwhile for specialists; In rural areas, it is particularly difficult for niche areas, as there are often not enough patients in the catchment area. ”In rural areas, general practitioners are more likely to be“ stand-alone ”businesses. An unattractive option. “In addition, 70% of the young doctors are now female. Women in the medical profession require different framework conditions. Because they don't just focus on their careers, but also on their families. Earning money is not the top priority. Accordingly, women cannot and do not always want to work 100% and therefore tend more towards salaried employees and part-time models, ”explains Adam.
For many doctors, it is also the high workload in the country, provided there is a correspondingly high patient density, which would be viewed as a disadvantage, says Karl Josef Burger, retired doctor for internal medicine, when asked whether he would advise young colleagues would go to the country. For this purpose, a corresponding infrastructure would also be considered, with schools and shopping facilities, among other things, being directly on site.
“If someone still works as a family doctor in the country these days, then it definitely has to be his calling. Because doctors are also entrepreneurs. A branch office often has to take on a lot of debt, even though the development is often uncertain and this step means a great deal of responsibility, ”says Burger. Hardly anyone decides to train as a general practitioner. Nowadays, young doctors tend to choose a specialty. General practitioners, on the other hand, have to bring a wide range of knowledge with them, so that this remains a topic for older doctors with many years of experience.
Self-marketing online and "market in the hall"
The audience found the new marketing opportunities for farms exciting. The managing director presented “vom-bauern-sbh”, a new website on which self-marketers from Schwarzwald-Baar-Heuberg can put their offers online free of charge. “The farms in particular are very valuable to our region,” says Stanley. “You can use the site to market your products and address new target groups. An app is currently being developed so that it will soon be easier to contact the courtyards. ”She also presented the new“ market in the hall ”. This mixture of market and after-work event will take place from March - depending on the pandemic conditions - in Schwenningen on the old slaughterhouse area. Interested self-marketers are welcome to contact the business development agency directly. The monthly planned format offers a long-term platform. "Support from the direct marketers reaches the companies directly, we have to carry this offer into the region," said Ute Duffner from the Reinertonishof in the group.
Focus more on the region's potential - put pieces of the mosaic together
The Triberg-Furtwangen region has a lot to offer. Many manufacturing companies ensure that Triberg is an excellent host
