Whether organic, low carb or suitable for tumble drying. Anyone looking for products today no longer only has the Big Five brand names in mind. Rather, it is the inner values, the fine attributes, that end consumers are specifically looking for on the Internet and in retail.
Whether organic, low carb or suitable for tumble drying. Anyone looking for products today no longer only has the Big Five brand names in mind. Rather, it is the inner values, the fine attributes, that end consumers are specifically looking for on the Internet and in retail.
However, what should end up in the end consumer's shopping cart must first make it onto the shelf. Or in the online shop. Or best of all to all places at the same time. This is a real challenge for every manufacturer. Product master data with a large number of attributes must be transmitted to retailers. And that without errors and quickly with excellent data quality. But the requirements for data maintenance keep growing. Adjustments have to be made again and again and thousands of new data have to be entered. For example, when legal regulations change. For companies, this is associated with a time and effort that should not be underestimated. And you have to stay tuned, because master data is not even recorded for eternity.
At · tri · but, the [neuter]Characteristic feature, essential feature and favorite word of the atrify registration service.
That takes time and also someone to do it - it has to be in professional hands
A data collection service provides real support. The collected master data is checked, entered and transmitted to the retailer by an internal service. Since many atrify customers also want to get rid of the time-consuming and nerve-wracking battle with data, arify has its own data acquisition team. The advantage: the specialist team knows the legal requirements, updates the data in the event of changes and can pull out all the stops for the standards. This gives the master data premium quality - and is immediately attractive for retailers.
All-inclusive solution: This is how the data collection service works:
- The beginning : the atrify data acquisition customers provide a conventional article passport, artwork or product packaging.
- Atrify then notifies you of what is still required for the data exchange - according to the specifications of the Global Data Synchronization Network (GDSN).
- The relevant master data for the customers is then created. These are assigned to standardized data fields and thus enable clear communication. This means that additional work steps can be avoided.
- Almost done : the stored data has been checked, complete and absolutely free of errors. Atrify publishes them in the data pool in accordance with regulations. From then on, the master data is available to all business partners in guaranteed premium quality.
- It goes on : the collection service team continuously checks whether the published data complies with the current requirements and legal provisions. As soon as there are changes, atrify adjusts the master data again. And on again. And on again.
