content
In this seminar, basic techniques for digital functions of products and services in medical technology are taught. As digital service offerings , predictive maintenance, AI and remote services are a way to generate annual revenue. Technology selection, service design and use case-based pricing are the success factors for successful business models.
The seminar gives an overview of the most important building blocks for rapid prototyping and preparation for rapid market launch. It should also be conveyed how technology, product design and pricing work together in digital services. A deepening takes place in the direction of modern AI methods, communication and security platforms as well as the key function of use cases. Simple examples from projects are shown for this purpose. The focus is on the question: How can market-ready products be quickly achieved with the help of the modules presented. The aim is to achieve competitive advantages and new sales with digital service offerings based on modern tools.
topic overview
- Basic building blocks: IoT platforms, big data management, AI use case based pricing, prototyping, marketing
- Basic methods, data integration, reporting, dashboards, data mining
- The way to use cases and prices
- Discussion of practical use cases and examples
- Business models, service product models, pricing models and launch models
- From business to technology or from technology to business
target group
Specialists and managers from development, product management, after-service marketing and sales who are either in the phase of developing digital services or want to increase the marketing and success of digital services.
previous knowledge
Basic knowledge of service offerings and digitization is desirable.
KONTAKT:
MedicalMountains GmbH
