Content
Both direct-to-patient and direct-to-healthcare professional – medical products can and should be advertised. However, the special medical purpose sets legal limits for marketing communication that are usually narrower than for other product areas. This also applies to social media activities. However, a lot remains permitted. Violations often lead to competition disputes – including in court. You should be aware of pitfalls and, if necessary, react (very) quickly. The webinar provides an overview of the dos and don'ts - with many case studies.
Topic overview
- Principles/limits of fair advertising
- Special requirements for advertising medical devices
- Avoidance of misleading and scientific claim protection
- Prohibited additions and permitted (natural) discounts
- Disputes with competitors, being warned and warned
- Details: Off-label, before and after pictures, patient testimonials, doctor involvement
- EU-wide advertising campaigns
target group
Managing directors and board members, executives and employees of manufacturers, traders and importers of medical devices as well as medical technology retailers.
Prior knowledge
Industry knowledge.
Early bird discount
If you register up to 3 weeks before the start of the seminar, you will receive an early bird discount of 10 percent.
KONTAKT:
Online
