Content
Today, people spend twice as much time online as they did around 10 years ago. The way people interact with a brand and shop has radically changed. Traditional offline marketing is no longer as effective. Companies are increasingly relying on digital marketing.
The seminar provides an overview of the building blocks of digital marketing, e.g. E.g. website, SEO/SEA, social media channels (Facebook, LinkedIn, Instagram and Co.), newsletter, etc. The seminar also shows how a strategy for digital marketing can be developed in order to use the building blocks in Use companies in a targeted manner and: According to the motto “Content is King”, techniques for storytelling are shown.
Topic overview
- Building blocks of digital marketing
- Social media channels (Facebook, LinkedIn, Instagram and Co.)
- Development of a digital marketing strategy (development of personas, customer journey and touch points)
- Storytelling
- Content marketing
- Analytics
target group
Individuals who are interested in digital marketing and want to develop a digital marketing strategy and/or learn storytelling techniques. It doesn't matter whether the person works in a company (for example as a marketing manager, product manager or sales representative) or wants to start a company/start-up themselves.
Prior knowledge
Not required (beginner seminar).
Early bird discount
If you register up to 3 weeks before the start of the seminar, you will receive an early bird discount of 10 percent.
KONTAKT:
Online
