content
New business models or applications with significant digital shares are the guarantee for a successful future of the company. Intelligent platforms are changing the interaction with customers, and the use of new communication standards (5G) and AI in production is leading to more agility and greater efficiency.
Digitization is leading to a radical rethink in dealing with intellectual property (IP). No longer invention-based IP protection, but business-based treatment of IP secures and protects future competitive advantages. Exclusive market positions are increasingly being achieved through the design of patent portfolios that are specifically geared towards customer benefits. Such IP strategies allow the expansion of one's own market share with associated advantages, perhaps even with the possibility of enforcing higher market prices.
With the help of the requirements of DIN 77006, small and medium-sized companies can take precautions to proactively develop their intellectual property portfolio in the future and to manage it in a legally secure, goal-oriented and consistent manner. The risk of liability cases in the event of infringements of property rights can be minimized and clear responsibilities help with the continuous improvement of the installed processes.
topic overview
- Need for a new way of thinking: from invention-based to business-oriented IP management
- The high-level structure of DIN 77006
- The process model: plan, implement, check and act (PDCA principle)
- Compliance and IP: IP risks and their consequences in the daily decision-making process
- Selected examples such as requirements for IP strategy and IP risk management as well as awareness raising and systematic reporting on IP matters
- Auditing and conformity as proof of "standard-compliant action"
- Role of DIN 77006 within the Patent Modernization Act 2021
target group
Managing directors and executives, marketing, quality and compliance managers. IP professionals, lawyers and patent attorneys.
previous knowledge
Not mandatory.
KONTAKT:
MedicalMountains GmbH
