target group
Managing directors and HR managers in medical technology companies.
content
The questions of personnel marketing are both current and prospective: How can the conditions be created to keep qualified and motivated employees up to date and to attract them in the future? Within the industry and in competition with other branches of industry, medical technology companies are in the middle of a "race for heads". It is therefore important to get a good position, generate visibility and play your own trump cards. This task encompasses all areas of a company.
The seminar conveys strategies and methods for profiling internal and external personnel marketing and thereby bringing out the strengths of the medical technology industry. Practical examples illustrate success factors, but also frequently encountered stumbling blocks.
topic overview
- Basics of personnel marketing - differentiation from personnel management
- Soft Skills and/or Hard Facts?
- Internal tools: including mission statement | Performance Incentives | Employee Retention | job report
- External tools: including attractiveness factors | Images | recruiting | employer branding
previous knowledge
Not mandatory.
KONTAKT:
Max-Planck-Straße 17, TuttlingenBeruflichen Bildungsstätte Tuttlingen
