content
The "life" of a medical device may have a concrete start, but no linear goal. Rather, it consists of iteration loops, feedback, continuous improvements. The product manager comes into play at this interface between technology, customer and user benefits and business value: This position plays a key role when it comes to developing strategies and determining, defining and documenting requirements - the be-all and end-all is a structured and methodical approach. The certificate course gives the participants an in-depth understanding of the role of the product manager and a corresponding mindset. You get to know different tools, experience them in use and are then able to evaluate which tools make sense in the individual, company-specific context.
target group
Product and marketing managers who want to better understand their role in the company and develop a corresponding mindset for it.
Topic overview & dates
11/08/2023 Role understanding in product management | Requirements | Competences | capabilities
11/09/2023 User Research | Market and competition analysis | evaluation and analysis of data
11/10/2023 Tools for strategy development | Business plan and business case
11/29/2023 Innovation and tools for collection | Definition and documentation of requirements
11/30/2023 Marketing and distribution of a product – “In-Life” and global product management
12/01/2023 Social skills, self-leadership, self-management | test
exam and graduation
After the course, the technical knowledge and skills acquired are tested in writing. After passing the exam, the participant receives a certificate issued by MedicalMountains GmbH.
Funding Opportunity
ESF funding is possible. More information can be found here .
KONTAKT:
Max-Planck-Straße 17, TuttlingenBeruflichen Bildungsstätte Tuttlingen
