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The "life" of a medical device may have a concrete start, but no linear goal. Rather, it consists of iteration loops, feedback, continuous improvements. The product manager comes into play at this interface between technology, customer and user benefits and business value:
A key role when it comes to developing strategies and determining, defining and documenting requirements - the be-all and end-all is a structured and methodical approach.
The certificate course gives the participants an in-depth understanding of the role of the product manager and a corresponding mindset. Participants get to know different tools, experience them in use and are then able to evaluate which tools make sense in the individual, company-specific context.
target group
Product and marketing managers who want to better understand their role in the company and develop a corresponding mindset for it.
Topic overview & dates
9 half-day seminars of 5 hours each on the following dates:
09/23/2024
Role understanding in product management | Requirements | Competences | capabilities
09/30/2024
Understanding customers and users, user research
10/07/2024
Market and competition analysis
10/14/2024
Strategy Development Tools | Business plan and business case
10/21/2024
Product strategy, product innovation
11/04/2024
Definition and documentation of requirements
11/11/2024
Product-related services, cooperation with sales
11/18/2024
Marketing messaging and marketing a product
11/25/2024
Social skills, self-leadership, self-management
exam and graduation
After the course, the technical knowledge and skills acquired are tested in writing. Please register for the exam via our appointment calendar . After passing the exam, the participants receive a certificate issued by MedicalMountains GmbH.
Funding Opportunity
KONTAKT:
Online
