Content
Many B2B companies have tried social media marketing and failed. What are the causes? It's worth it
Is there really no social media marketing in B2B companies or is it due to a missing or incorrect strategy?
The seminar shows how a strategy for social media marketing can be developed in order to specifically use various social media channels (Facebook, LinkedIn, Instagram and Co.).
According to the motto “Content is King”, storytelling techniques will be demonstrated. Key figures for measuring the success of activities in social media channels are also presented.
Topic overview
- Social media channels (Facebook, LinkedIn, Instagram and Co.)
- Development of a strategy for social media marketing (development of personas, customer journey and touch points)
- Storytelling
- Content marketing
- Analytics
target group
People who are interested in social media marketing and/or want to learn storytelling techniques. It doesn't matter whether the person works in a company (for example as a marketing manager, product manager or sales representative) or wants to start a company/start-up themselves.
Prior knowledge
Not required (beginner seminar).
Early bird discount
If you register up to 3 weeks before the start of the seminar, you will receive an early bird discount of 10 percent.
KONTAKT:
Online
