target group
Anyone with an interest in digital marketing who wants to develop a digital marketing strategy and/or learn storytelling techniques. Regardless of whether the person works in a company (e.g. as a marketing manager, product manager or sales representative), or whether they want to found a company/start-up themselves.
content
People now spend twice as much time online as they did 12 years ago. The way people interact and shop with a brand these days has radically changed. Traditional offline marketing is no longer as effective. Companies are increasingly relying on digital marketing.
The seminar gives an overview of the building blocks of digital marketing, e.g. website, SEO/SEA, social media channels (Facebook, LinkedIn, Instagram & Co.), newsletter, etc. The seminar also shows how you can develop a strategy can develop for digital marketing in order to use the building blocks in a targeted manner in your company.
According to the motto "Content is King", techniques for storytelling will be shown.
Source: https://www.ofcom.org.uk/about-ofcom/latest/media/media-releases/2015/time-spent-online-doubles-in-a-decade
topic overview
- Building blocks of digital marketing
- Social media channels (Facebook, LinkedIn, Instagram & Co.)
- Development of a digital marketing strategy (development of personas, customer journey and touch points)
- storytelling
- content marketing
- Analytics
previous knowledge
Not required (beginner seminar).
KONTAKT:
Online
