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Due to the pressure to innovate and increasing competition from foreign providers, manufacturers, dealers and exporters have to advertise their medical devices effectively - and at the same time protect themselves against attacks by imitations or unfair advertising. For example, not everything that says "Made in Germany" is actually "Made in Germany". Due to the effective legal protection options, the consequences of such violations can be very far-reaching. At the same time, many companies are not yet aware of the options for taking action against unfair advertising.
topic overview
- Principles and limits of fair advertising
- Special requirements for advertising medical devices
- Innovative product design and unmistakable corporate identity as added value for the company
- Overview of industrial property rights (patents, utility models, trademarks, designs, copyright, domains)
- Competition law protection against imitations
- Use of geographical indications of origin ("Made in Germany")
- Infringement Claims and Enforcement
- Criminal law relevance of competition violations
- Personal liability of directors and employees
target group
Managing directors and board members, executives and employees of manufacturers, dealers and importers of medical devices and medical technology retailers.
previous knowledge
Emphasis of the own activity in the field of marketing helpful.
KONTAKT:
Online
