content
Many B2B companies have tried and failed at social media marketing. What are the causes? Is social media marketing really not worthwhile in B2B companies or is it due to a missing or wrong strategy?
The seminar shows how to develop a strategy for social media marketing in order to use various social media channels (Facebook, LinkedIn, Instagram & Co.) in a targeted manner.
According to the motto "Content is King", techniques for storytelling will be shown. In addition, key figures for measuring the success of activities in the social media channels are presented.
topic overview
- Social media channels (Facebook, LinkedIn, Instagram & Co.)
- Development of a strategy for social media marketing (development of personas, customer journey and touch points)
- storytelling
- content marketing
- Analytics
target group
Anyone interested in social media marketing and/or wanting to learn storytelling techniques. Regardless of whether the person works in a company (e.g. as a marketing manager, product manager or sales representative), or whether they want to found a company/start-up themselves.
previous knowledge
Not required (beginner seminar).
KONTAKT:
Online
