Partnership between Nielsen Brandbank and atrify aims to support the management of an omnichannel strategy
Partnership between Nielsen Brandbank and atrify aims to support the management of an omnichannel strategy
Today, Nielsen Brandbank, the global leading provider of digital product content solutions powering omnichannel shopping experiences has partnered with atrify to support brands achieve full market distribution via the syndication of digital product content through Nielsen Brandbank distribution network and GDSN.
With over 20 years experience in digital product content, Nielsen Brandbank understands that for many brands, managing an omnichannel strategy in conjunction with managing multiple external partners from the initial product development to launching the product is challenging and takes up time and resources that could be used on other opportunities.
Through the partnership with Nielsen Brandbank and atrify, brands can leverage a full digital content workflow integrated into the new product development process. Leveraging a centralized digital content platform with built in validations at various touch points throughout the process to ensure data quality and data flow continuity, brands can manage the creation and certification of product content with minimum effort. The partnership will also enable brands to further drive efficiencies and remove complexity by ensuring GS1 certified product content is distributed to the industry via GDSN and Nielsen Brandbank's network to achieve full market distribution.
Danny van der Heijden, Head of Benelux Sales at Nielsen Brandbank commented, “Partnering with atrify is simply the right thing to do for our clients. In a market where GDSN adoption is becoming increasingly more mature and extensive in terms of coverage and types of content shared, this collaboration creates the ultimate end-2-end product content management flow for suppliers to streamline their full B2B2C content distribution in an automated way ”.
“Atrify simplifies product data synchronization across the globe. We provide companies with a single connection to distribute and aggregate trusted product content, ”said Stefan Domdey, Head of Global Sales at atrify. “Atrify is committed to continually developing new connections and simplifying the sharing of product data within GDSN and beyond. This partnership with Brandbank further simplifies the process and strengthens data quality for our mutual users. "
If you would like to learn more about the partnership and how you can get involved, please reach out to either Nielsen Brandbank or atrify using the below contact details.
Contact at Nielsen Brandbank:
Danny van der Heijden, danny.vanderheijden@nielsen.com
Contact at atrify:
Thomas Cullen, thomas.cullen@atrify.com
The partnership between Nielsen Brandbank and atrify supports the management of an omnichannel strategy
Nielsen Brandbank, the leading provider of digital product content solutions for omnichannel shopping experiences, has partnered with atrify to help brands achieve full market distribution through the distribution of digital product content through the Nielsen Brandbank sales network and GDSN .
With more than 20 years of experience in digital product content, Nielsen Brandbank knows that it is a challenge for many brands to manage an omnichannel strategy in conjunction with managing multiple external partners from product development to market launch, and that it takes time and Costs resources that could be used for other possibilities.
The partnership between Nielsen Brandbank and atrify enables brands to use a complete digital content workflow that is integrated into the new product development process. By leveraging a centralized digital content platform with built-in validations at various touchpoints throughout the process to ensure data quality and consistency of data flow, brands can manage product content creation and certification with minimal effort. The partnership also enables brands to further increase performance and remove complexity by ensuring that GS1 certified product content is distributed to the industry through the GDSN and Nielsen Brandbank's network for full market distribution.
Danny van der Heijden, Head
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