atrify GMBH match-the-product: find products without searching.

match-the-product brings together what belongs together: for example, the Thai noodles with the deli counter or the craft beer with the drinks department. But above all, the product discovery platform connects manufacturers and retailers. A topic that makes the atrify heart beat faster. That's why match-the-product is all about products and product information. With the help of this platform, retailers can find specific products without having to search for a long time . Product supply and product demand are matched via product attributes, prices or product groups. The first contact is made.

How does match-the-product work and who is behind it?

The new data matching solution is a collaboration between atrify and the trade marketing platform retail.me. With just one click, startups or established brands can professionally present their FMCG product to a large number of retailers . Advertising texts, images and designs are also stored at match-the-product. Ideal for making a perfect first impression across the board, finding it and getting it onto the shelf faster. Because it is so much easier for retailers, independent retailers or product scouts to find the products they want and to close gaps in the range in a targeted manner.

Manufacturer meets trade, trade meets manufacturer

While manufacturers have to spend a lot of time on marketing, sales and door-to-door sales, dealers spend hours looking for suitable new products. That's why match-the-product is structured in such a way that manufacturers and retailers can find each other as quickly as possible. And that for free.

Put products in the limelight:

• The product information is prepared and designed with a focus on category management.
• The products are published and professionally presented on the digital product discovery platform.

Find products:

• If the retailer calls up a specific product group, all matching products are displayed.
• The retailer regularly receives product recommendations from an automatic search agent.

On top: match the product PLUS

If you want a little more, there is the PLUS variant . In order to present products even better, manufacturers can add product videos, awards won and powerful core messages. New products for the global content feed can also be made available to retailers and there is a newsletter format in which product updates can be communicated. It is also possible to actively offer suitable products to the retailer and thus draw attention to yourself. If the retailer clicks on a product, this goes directly into the statistics. Likes are also played out to manufacturers. This means that you always know how attractive individual items in the range are and can set up targeted campaigns.

For further information about the digital product discovery platform match-the-product, the atrify team is happy to answer questions.

You can register directly for free on the match-the-product website.