Product experience management with the help of external service providers
Product experience management with the help of external service providers
Sorry, no comment! Something like this may still exist after parliamentary debates or disastrous football games. But online the silence has long since come to an end. Here we can click our way through comments, opinions and recommendations. With a few product information you can no longer fob off when shopping online. Customer requirements are increasing - and with them the demand for excellent product experiences. The manufacturer doesn't have an answer immediately? It's bad. The allergenic ingredients are not explained in detail by an expert? Then let's get away and go to the next online provider.
Excellent product experiences are standard today
In order to induce customers to buy and to retain them in the long term, manufacturers and retailers not only have to pull out all the content registers, they also have to dance equally well at all weddings. The number of online channels is large and the abundance of software providers enormous. All the more so, the variety of product information with which everyone tries to attract customers is growing.
Strategic and uniform: Product Experience Management
Many companies can no longer cope with the amount of product information. Not only is there a lack of know-how, but also simply a lack of time. That strains the nerves and causes costs. After all, there is still primary business. So what can you do to ensure that Mucki and Hoppel click regularly in the online shop? External service providers offer the solution. You approach the subject of Product Experience Management in an informative, strategic, technical and uniform manner across all channels. And thus weed out two major pain points from manufacturers and retailers: The high time required for manual data entry and the high susceptibility to errors.
This is what specialized service providers do:
Time savings through automatic data entry
- Fewer steps for the quick creation of articles in the data system
- Uniform product data from different sources
- Similar articles do not have to be created from scratch
Error reduction
- Easier copying of the data
- Access to supplier data and update in real time
- Help with calculating the price
If you would like to find out more about product experience management, the atrify team will be happy to help you. And in the next blog post? It's about the topic of "Boost through Corona: How the shift from brick-and-mortar retail to online business increases the pressure to act."
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All results of the 2020 study "(R) evolution from Master Data Management to Product Experience Management"
Where are the most abandoned purchases and how can you ensure a first-class shopping experience? If you want to know exactly, you can now download the entire study for only 199.00 euros .
