Tuttlingen – In the way that potential new employees present their qualifications, it is more important than ever for employers to make their own advantages visible: If you want to position yourself correctly in the competition for applicants, you will hardly find “employer branding” and “personal branding”. more over. These and other success factors will be the focus of the next HR and Management Symposium on February 1st - and will thus implement impulses from the vision process.
The process now seems to have turned 180 degrees. Skilled workers no longer apply, skilled workers are courted. "In future, those companies that have a strong employer brand will be in the lead," Andreas Seltmann is convinced. In his keynote speech, the personnel marketing expert illuminates essential fields of action for real and authentic "employer branding". Or to put it another way: why, in addition to enthusiasm for products, an even greater passion for people is needed.
Employer branding is the first step, personal branding is the next. "The employer brand needs faces" is the credo of Christian Kalous (INVENDA Experts GmbH) . His presentation will show the advantages of active managers on social media, how employees can get involved and how this presence can be integrated into the recruiting process. This is how personal visibility is created - and intensified by "business influencers" and the right stories. Florian D. Weber (fdw moderation) gives the participants tips for storytelling in a crash course.
At least as valuable as this information from the speakers are first-hand insights and insights into what employer and personal branding do. Two best practices are part of the program: Sebastian Büchert (CEO, Bentley InnoMed GmbH) and Jens Mielke (Head of Corporate Marketing, Hekatron Vertriebs GmbH) talk about their positive experiences, which they gained in the implementation and on the way there. These aspects are then deepened in a moderated round of dialogue.
"A very practical, inspiring concept is important to us," says MedicalMountains Managing Director Julia Steckeler, looking at the event. “The term 'employer branding' may seem cumbersome and abstract at first glance. But we want direct access, lots of ideas and the right tools that can be used directly in both large and small medical technology companies.” Focusing on one’s own virtues, authentically emphasizing special features and strengths, is not a question of number of employees "I'm sure that there will be some wow effects, which trump cards you actually have in your hand," summarizes Julia Steckeler. The symposium is also an answer to impulses from the vision process for medical technology in the southwest. "Communication and employer branding have been identified as vision elements from the companies", i.e. as essential building blocks that should definitely be taken into account and actively tackled in the coming decade. Now that the two-year vision process has been almost completed, it is time to put the results into practice. "The staff symposium is the first step in providing clear recommendations for action," says Julia Steckeler. Other subject areas, i.e. vision elements, will follow - in order to ultimately strengthen the basis within the company on which the "employer branding" rests.
Further information and the possibility to register can be found at this link.
