Tuttlingen/Hechingen – Are fun and celebrations at odds with professionalism and performance? Not at all: At the MedicalMountains GmbH personnel and management symposium on February 1st, CEO Sebastian Büchert will provide insights into how Bentley Innomed GmbH has developed into a "cool" employer - and how relaxed it is at all levels of the medical technology company.

Without question: "Peter" is what is commonly called a "cool sock". With a neatly trimmed gray beard, satin jacket and polished leather boots, he steps out of the semi-darkness and confidently lets the dart float into the bull's eye. The crowd goes wild. The legend is alive. Which is to be understood quite literally. A stent in the chest and a gold chain around the neck - such images go together wonderfully in an image film. When you work at Bentley Innomed GmbH.

With "For Peter" the relaxed nature of the Hechingen medical technicians has been given a face. "At some point we realized that we have our very own style," says CEO Sebastian Büchert. Break with convention, don't take everything "seriously", have fun: the company, which specializes in the endovascular treatment of vascular diseases, has been on the market for around ten years and still carries the "start-up spirit" within itself. One thing is very clear: “relaxation” is by no means confused with “laissez-faire”. In a highly regulated environment based on a sense of responsibility, the "cool company" as such can only exist "if we deliver a highly professional service". Or, to use an example from Sebastian Büchert: “Party at the hotel bar in the evening, but be back in top form at the exhibition stand at 8 a.m..”

At the personnel and management symposium, Sebastian Büchert reports on the "Bentley style" in employer branding. The model itself is “cannot be copied”, of that he is certain. But something can be learned about the congruence of claim and reality. The image conveyed to the outside is consistently lived inside. "Flat hierarchies" in this case means: "The entire management team defines the strategy", important decisions are made jointly. Ultimately, "everyone is part of the strategy" - and thus also part of the success. The profit sharing distributed annually is the same for everyone, regardless of department or position. With steps like this, Bentley Innomed stays in the conversation. "The best promoters of your own company are your own employees," says Sebastian Büchert. However, the market competitors are not standing idle. The competition for heads is intensifying. The composure inherent in the company also comes into play here. Thanks to the consistent branding, “something has changed massively” in terms of the number of applicants. This also increases the chances of finding those "who fit in with us professionally and personally". Who celebrate when the dart hits the middle. To whom "Peter" looks good.

Further information and the possibility to register for the personnel and management symposium on February 1st can be found under this link.

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